Shopmetrics Privacy Policy

Shopmetrics, Inc. believes in protecting your privacy. When we collect personal information from you through our services, Shopmetrics complies with the EU-US Privacy Shield Framework as set forth by the U.S. Department of Commerce, regarding the collection, use, and retention of personal data from the European Union Shopmetrics has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit

Shopmetrics is subject to the investigatory and enforcement authority of the US Federal Trade Commission (FTC).

For the purposes of our policy, we use the following definition:

“Personal Information” (PI) is any information that can be used to uniquely identify, contact, or locate a single person or that can be used with other sources to identify an individual. This includes but is not limited to: name, address, Phone number, E-mail address, race, nationality, ethnicity, origin, religious or political beliefs, age, gender, family status, etc.

The subject-matter of the collection, processing and/or use of personal data covers various categories of data, such as:

  • Personal master data
  • Contact details (names, e-mail addresses, addresses, phone numbers,)
  • Demographic and profile details
  • Contract master data (contractual relationship)
  • Performance metrics and history
  • Customer history
  • Billing and Payment data (tax ID numbers, bank account numbers)
  • Media files and information from media files
  • Results from mystery shopping, mystery calling, mystery mailing and other marketing, service evaluation, market research and data collection and reporting projects

The personal data processed concern various categories of data subjects, such as:

  • Customers/Clients
  • Employees
  • Suppliers
  • Contacts
  • Independent contractors, such as mystery shoppers/callers/mailers/market researchers etc. and the subjects of such projects

These are the principles that Shopmetrics, Inc. (“the Company”) follows while managing your Personal Information:

  • Notice – The Company shall inform an individual of the purpose for which it collects and uses Personal Information. If PI is disclosed to non-agent third parties, the individual must be notified and presented with a choice and means for limiting the disclosure of their PI. The company must have the agreement of the individual for any disclosure or use of PI for a purpose other than for which it was originally collected. An exception is government and law enforcing agencies in cases where the Company is required by law to provide such information.
  • Choice – The Company shall provide the opportunity to choose (opt out) whether the individual’s PI may be disclosed to third parties or be used for a purpose other than for which it was originally collected.
  • Accountability for Onward Transfer – The Company does not routinely disclose PI to third parties. However if the need should arise, prior to disclosing PI to a third party, the Company shall notify the individual of such disclosure and allow the individual the choice (to opt out) of such disclosure. The Company shall ensure that any third party to which PI may be disclosed subscribes to the same principles for managing PI, and agrees in writing to provide an adequate level of privacy protection. The Company may be liable for the appropriate transfer of personal data to third parties. Also note that the Company may be required to disclose an individual’s personal data in response to a lawful request by public authorities in order to meet national security or law enforcement requirements.
  • Security – The Company shall take reasonable steps to protect PI from loss, misuse and unauthorized access, disclosure, alteration, and destruction. The Company has put in place appropriate physical, electronic, and managerial procedures to safeguard and secure PI from loss, misuse, unauthorized access or disclosure, alteration, or destruction. The Company cannot guarantee the security of PI on or transmitted via the Internet.
  • Data Integrity and Purpose Limitation – The Company shall only process PI in a way that is compatible with and relevant to the purpose for which it was collected or authorized by the individual. To the extent necessary for those purposes, the Company shall take reasonable steps to ensure that PI is accurate, complete, current, and reliable for its intended use.
  • Access – The Company acknowledges the right of individuals to access their personal data and shall allow an individual access to their PI and allow the individual to correct, amend, or delete inaccurate information, except where the burden or expense of providing access would be disproportionate to the risks of the privacy of the individual of the case in question, or where the rights of persons other than the individual would be violated. Individuals wishing to access their PII may do so by logging on to the website where they registered.
  • Recourse, Enforcement and Liability – The Company uses a self-assessment approach to assure compliance with this privacy policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented, accessible, and in conformity with its principles. We encourage interested persons to raise any concerns using the contact information provided, and we will investigate and attempt to resolve any complaints or disputes regarding use and disclosure of PI in accordance with our principles outlined above. To ask questions about our privacy policy, or to make a complaint, contact us at:

    Shopmetrics, Inc.
    1920 W. Sylvania Ave.
    Toledo, OH 43613, USA
    Phone: (800) 691-0288
    Phone: (419) 474-6672
    Fax: (866) 674-7244

  • In compliance with the EU-US Privacy Shield principles, Shopmetrics commits to resolve complaints about your privacy and our collection or use of your personal information. European Union individuals with inquiries or complaints regarding this privacy policy should first contact the Company at the address above.
  • Shopmetrics, Inc. has further committed to refer unresolved privacy complaints under the EU-US Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU-US Privacy Shield, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Shopmetrics, please visit the BBB EU-US Privacy Shield web site at for more information and to file a complaint. Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel.
  • Relevance – The Company shall collect only as much PI as needed in order to conduct specific, identified activities related to its business.
  • Retention – The Company shall keep individuals’ PI only as long as needed for the purposes for which it was originally collected, or as permitted by law.

Shopmetrics, Inc. uses cookies to store user preferences. Cookies are also created to store session information and user settings.

External Links
Shopmetrics, Inc. is not responsible for the content in external links on their website(s). Content and Privacy Policies are the responsibility of their respective owners.

IP Addresses and Logging
The Shopmetrics platform uses logs extensively to help track processes in our system. Often times your IP address and account username are recorded in these logs. These logs may be kept for an indefinite amount of time.

The Shopmetrics Platform has automated E-mailing functionality. Shopmetrics, Inc. and their clients may from time to time enable this feature sending messages that they believe may interest the Independent Contractors in the system. These E-mails may be personalized with the data submitted or calculated by the data submitted. Users will have the options to opt-out of certain E-mails.

Shopmetrics is subject to the investigatory and enforcement powers of the FTC


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